Fast Food - BI and Data Analytics
Client Background
The fast-food retail chain operates in the US, selling burgers, sandwiches, french fries, and other fast food items. They have four main channels of revenue – dine-in/take-out, mobile app, restaurant and food delivery aggregators, and website.
The organization was struggling to manage and analyze data from these multiple sources and make informed decisions that can help them in retaining customers. They were using a manual process to track inventory, sales, and customer data.
Client Challenges
The client faced several challenges, including:
Difficulty in managing and analyzing data from multiple sources, resulting in limited visibility into customer behavior and preferences
Limited ability to make data-driven decisions and create personalized marketing campaigns
The manual process used to track inventory and sales data was time-consuming and prone to errors
The client faced several challenges, including:
Difficulty in managing and analyzing data from multiple sources, resulting in limited visibility into customer behavior and preferences