How we helped Doodleblue shape the Digital Project Hub using Zoho Creator
A Unified Way to Handle Projects and Innovation
Running consulting, design, and innovation programs across fast-moving teams can become difficult when updates sit in different tools. That was the case at doodleblue, where project leads, designers, strategists, finance teams, and HR relied on separate systems. Tracking progress often required long chat threads, repeated follow-ups, and spreadsheets that changed daily.
To solve this, doodleblue worked with Xponential Digital to build a custom platform on Zoho Creator. The result is the Doodleblue Digital Project Hub (DPH), a single workspace that supports engagements, projects, tasks, talent, ideas, billing, and client communication in one organized flow.
Hear It Directly from Doodleblue
Watch the testimonial by Durga Balakrishnan, VP – Growth & Strategy at doodleblue, as she explains how Xponential helped them simplify daily work and bring all teams onto one platform.
What Changed for Doodleblue
Built on Zoho Creator, DPH brings client management, project timelines, team workloads, and idea development into one structure. Every engagement moves through a clear cycle, from proposal to delivery. Project leads can assign tasks, manage workloads, and monitor status without switching tools.
The platform also supports doodleblue’s innovation workflow where ideas move from submission to prototype and eventually into new projects. Finance teams track budgets, compare planned and actual costs, and issue invoices through Zoho Books. HR teams follow training plans, recruitment stages, and employee growth without maintaining separate trackers.
Clients receive a portal where they can follow project updates, upload documents, submit approvals, and track invoices without depending on frequent email exchanges.
How Zia Improved Daily Decisions
With Zia’s predictions and suggestions, teams can see early signs of delays, expected workload pressure, or revenue trends. Recommendations help managers assign the right people to the right projects, while automated alerts reduce manual follow-ups. Natural language dashboards allow teams to ask questions like:
- “Show current workload by department”
- “List overdue tasks by engagement”
- “Forecast revenue next quarter”
The Result: Faster Coordination and Better Control
Today, doodleblue works through one digital workspace where every assignment, idea, invoice, and milestone is clearly tracked. Work that once required several tools and hours of coordination now happens through a connected process that gives managers and teams steady visibility.
Sign up for Zoho Creator to build a custom workspace that supports your projects, teams, and daily operations in a structured way.
Xponential Digital